Brand
Brand
Guidelines
Everything you need to represent Road & Rally correctly — the logo mark, the full wordmark lockup, our color palette, and typography. Download-ready PNG and SVG files are linked throughout. Please don't alter, recolor, or redraw the marks.
Logo mark
The mark is a stylized “R” with three motion bars — built for speed and the open road. It's our most flexible asset: app icon, avatar, favicon, and anywhere space is tight. Keep it gold on dark whenever possible.
Logo + wordmark
The horizontal lockup pairs the mark with the wordmark, set in Big Shoulders Display. Use it for headers, footers, partnerships, and anywhere the brand needs to be spelled out. Don't recreate the spacing — use the files below.
Color
Brand
Surfaces
Text
Typography
Headlines, the wordmark, big numbers. Uppercase, tight tracking, heavy weight.
UI text, paragraphs, labels. Clean and neutral.
Stats, numbers, technical detail.